Benefits:

401(k)
401(k) matching
Bonus based on performance
Employee discounts
Opportunity for advancement
Profit sharing
Training & development
Wellness resources

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

local SEO
Google Business Profile growth
AI-assisted content creation
short-form video/media
website content
operational content systems
local digital authority building
PPC support
measurable execution

We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT — PLEASE READ BEFORE APPLYING

This is NOT a role for someone expecting:

extensive daily training
constant hand-holding
a fully built marketing department
highly structured corporate onboarding
a “sit around waiting for assignments” environment

We move quickly and operate in a fast-paced real-world service business.

However…

We ARE open to ambitious self-learners who are:

highly coachable
consistent
dependable
strong executors
comfortable learning independently
able to improve rapidly through repetition and real-world experience

You do NOT need to be a senior SEO expert.

But you SHOULD already have:

SOME content creation experience
strong computer/software skills
comfort with technology
comfort learning AI tools
ability to stay organized
ability to execute consistently without constant reminders

This role may be a great fit for:

someone early in their career
a motivated college student
a recent graduate
someone self-taught in content/media/SEO
someone already creating content online
someone interested in AI, digital growth, and business systems

Real Operational Involvement

This is NOT a desk-only position.

You will regularly:

visit active jobsites
capture photos/videos/content
work directly with production teams
help document projects
assist with before/after content
help generate customer reviews
interview team members/customers when appropriate
learn restoration terminology and operations
become knowledgeable in water, fire, mold, reconstruction, and emergency services

The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities

Google Business Profile Growth

Daily GBP posting
Photo uploads
Review monitoring/responding
Helping drive customer review generation
Service updates
Supporting local ranking improvement
Monitoring competitors and local visibility

Website & Local SEO

Assisting with website updates
Building and improving service pages
Local SEO optimization
FAQ and how-to content creation
Geo-targeted content updates
Helping improve website conversion rates
Supporting long-term local authority growth

Content & Media Creation

Organizing field photos/videos
Creating short-form content
Assisting with AI-generated content
Building repeatable media systems
Helping capture real operational content
Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms

AI & Technology Systems

Learning and utilizing AI tools
Assisting with digital workflow systems
Improving operational efficiency
Helping leadership implement scalable systems
Supporting AI-assisted content production

PPC & Digital Growth Support

Assisting with Google Ads / PPC campaigns
Supporting lead generation efforts
Monitoring campaign performance
Assisting with digital growth initiatives

What We Care About Most

We care FAR more about:

consistency
follow-through
reliability
accountability
work ethic
organization
adaptability
learning ability
execution
attitude

than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

needs constant supervision
struggles with follow-through
wants highly structured corporate training
gets overwhelmed easily
dislikes learning new technology
wants a slow-paced environment
likes talking about ideas more than executing them

This Role IS Ideal For Someone Who:

likes building things
enjoys learning quickly
enjoys AI tools and technology
likes creating content
enjoys measurable growth
wants real-world business experience
wants long-term opportunity
enjoys solving problems
wants to grow with a company
enjoys fast-paced environments

Preferred Experience (Not All Required)

ChatGPT, Claude, Gemini and/or other AI tools
Google Business Profile
Basic SEO knowledge
Basic website editing
Short-form video editing
Photography/video creation
Marketing/content experience
Google Ads/PPC exposure
Social/content posting

Compensation

Compensation based on:

experience
capability
consistency
execution
growth potential

Potential for:

performance bonuses
long-term growth
expanded leadership responsibilities

Picture yourself here fulfilling your potential.

At SERVPRO^®, you can make a positive difference in people’s lives each and every day! We’re seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO^® career opportunities near you is easy! We look forward to hearing from you.

All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.

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WHY CONSIDER A CAREER WITH SERVPRO?

Career Development

Service to the Community

Being Part of a Team

Stability & Growth